![]() ![]() This way, when the writers and actors contracts are resolved they can raise prices a second time in the same year while claiming it's the first price increase and blaming that on union labor. They are raising prices on a lot of customers in such a way that they can claim they haven't raised prices. This is what I wrote when they hiked prices just a couple of months ago:Ĭlearly Netflix is analyzing how their customers are using the service and tinkering with a limited selection of package deals to muscle them into more expensive categories. They're waiting to hike the prices a second time, claim it's the first and blame unions for the extra costs to customers. So it is absolutely incorrect to say that Netflix is waiting to hike prices until after the strikes end. At the same time, people who were paying $20 to get UHD resolution had to add $8 per person outside the house, if they were making use of the three extra streams bundled with that package for kids in college or mothers-in-law across the street. ![]() People who were paying for the $9.99 plan now have to pay at least $15.49 (a 55% increase!) to stay ad-free. Netflix already increased their price for ad-free streaming, less than three months ago. Follow the "recently discontinued" link in this article above. They haven't waited for anything, and they're leading the charge, not following others. Other streaming platforms are also experimenting with new pricing structures that focus on offering exclusive content, such as live sports, without jeopardizing their existing subscriber base.ĭon't be fooled. Subscribers currently pay $15.49 for standard plan without ads and $6.99 for an add supported tier, which was launched in November 2022. Netflix recently discontinued its basic $9.99 per month plan without ads in the United States in July. There is no specific information yet about how much prices will go up or when exactly these changes will happen. However, it seems like the first changes might happen in the USA and Canada. The Writers Guild of America recently announced a tentative agreement with studios, and the Screen Actors Guild, which initiated a strike in July, has resumed negotiations with Hollywood studios this week.Īccording to people familiar with the matter, there are talks about potential price increases happening in different countries around the world. Ad-free streaming services have become 25% more expensive in the last year, as the entertainment industry aims to boost profitability and attract budget-conscious customers to their ad-supported subscription plans.Īccording to The Wall Street Journal Netflix plans to postpone the impending price hike until the conclusion of both the Hollywood writer and actor strikes. ![]()
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